Paolo Vendramini
view project
We built the identity first, then the world that tells its story. In the project for Paolo Vendramini, white becomes a space of meaning; navigation is essential, and every detail shows only what’s needed. His new digital home avoids excess: a clear, clean path where design supports the story and leaves room for ideas.
role
- Branding
- Creative Direction
- Art Direction
- Copywriting
- Development
- Motion Design
- Visual Design
- Production
Not an absence, but a margin that organizes and enhances. White guides the eye, sets priorities, and lets content breathe, becoming an active part of the visual narrative.
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